Tuesday 27 March 2012

Google Adwords, Pay per click advertising


Google Adwords, Pay per click advertising

Google adwords
Google AdwordsThis is Google's pay per click advertising service. Google Adwords place ads on google adsense site and external sites that are willing to place Google's ads. Adwords is Google's flagship product that earned nearly 16.4billion US dollar in the year 2007. Adwords is based at Ann Arbour, Michigan
What is pay per click advertising.
Pay per click as the word sound clear means as an advertiser you pay per click. In google adwords you create an ad and identify the keywords that should trigger your ads. You also set the pricing of those keywords. Once people on google search engine search for the keyword your listing will be showed to them on the right hand side of the web results or sometimes above the results.As an adwords advertiser you select the keywords and decide on your maximum bid and minimum budget for the day, week ormonth. People simply click on the sponsored links displayed near their search results. You are not required to have a website. Google would create a web page for you.Google adwords main competitors are Yahoo's search marketing and MSN ad center.

Adwords was launched in 2000. At first advertisers are asked to pay monthly account and after some time to include small time webmasters and business men google made adword affordable and daily, weekly budets were allowed.

You can advertise any legal product on Google. With ever increasing adsense network it has an infrastructure ready to display all these ads. You would be happy to learn adsense and adwords are complimenting each others.

Google adwords is very useful when you are managing a campain like commission junction or click bank. Both these affiliate programs are successful owing to google adword and google adsense. In other words Pay per click advertising is the single largest money spinner on internet. Regarding commission junction and clickbank You are required to write the ad and set your daily budet based on the maximum bid per keyword you choose.

Adwords has a very good control feature that allows you to have control over your campaign. This makes the management of adwords campain user friendly. Another benefit of adword is that it allows you to set your target area. Because of the reach of adwords and adsense anything is possible.

Adwords is not just a topic. It is life for millions. You too can make a lot of money with adwords. Use pay per click advertising to make money.

1 comment:

  1. Yeah Google's pay per click advertising service is extremely powerful. If you have just started your online business or even a blog then PPC Management is going to help you make your online asset grow bigger with very little investments.

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